30+Second+Commercial

=**Advertising Techniques**=


 * Emotion:** Emotion is almost always found in broadcast media such as radio, TV and digital mediums. Emotional responses from audiences are usually triggered through music, such as an inspirational song or nostalgic music, these emotions of guilt, love, anger or sadness contribute to the sales of the product.


 * Sex:** Sex in advertising is one of the main points of sale in advertising. Usually products use sex appeal if they are intended to improving one's appearance or romantic life. An example of this would be the ridiculous adverts of ripped men with sexy women in order to sell a cologne or perfume. Even toothpaste can use this technique with the promise of making your smile irresistibly kissable. Even having an attractive female model to describe your product can see men aged 18-30 being instantly engrossed.


 * Problem/Solution:** Everyone has problems, and many products want to solve them. These kind of commercials usually are targeted at a narrow audience, a new mother for example would be drawn into a commercial opening with a solution for screaming children whereas a sportsman would be more interested in a beverage that boosts his athletic performance.


 * Dramatic Conflict:** Dramatic conflicts can be use to focus attention or heighten interest in your message. Usually there is an unlikely hero such as a kid or a dog, facing a bad guy the audience can agree is bad. These bad guys can be luck, weather, the economic recession or even one's in-laws, usually the product in question is used to help the hero to overcome the bad guy, in-turn making the viewer want to buy the product.


 * Exaggeration:** Exaggeration in advertising is always taken to the extremes to catch the eye of the viewer and draw them in. Small exaggeration is a bad choice given the fact it leads to the customer feeling mislead. This can be from people surfing on chocolate waves for a chocolate sauce commercial to a giant dog eating a city for a commercial for large bags of dog food.

A good example of the advertising technique of 'Emotion' is apparent in the SPCA commercials through making the viewer feel immense guilt for not helping the the depressed and lonely looking puppies and kittens.

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 * Product:** Gatorade/Sports Drink

__**Concept Statement:**__
 * Target Audience:** Atheletes
 * Maketing Strategy:** Gatorade puts you above the competition. "A step above".
 * Who:** Two runners
 * What:** Both train for a race the exact the same way one drinks gatorade before the race and wins.
 * When:** During school hours
 * Where:** Mount Doug Field

__**Treatment:**__ - Calender shot of runner(s) crossing off the date, looks at the date the race is on - Montage of both runners training the exact same way - One distincivley drinks gatorade before the race - Running at equal speeds - Runner flashes back to drinking gatorade. - Runners clothes turn red - Blows ahead - Stands tall at the end, drinks gatorade again. - Gatorade logo "A step above"